Unibet Acquires Online Casino Games Website Bet24

04/29/2012
By Tommie ClarkGoogle

Unibet Group, one of the premier operators of online casino games, online poker, and sports betting sites has acquired Bet24 from one of its competitor, the Modern Times Group. The Malta-based company has increased its activities in the last year in an effort to grow and expand its assets, recently purchasing EurosportBet France in a deal with Solfive.

 

Bet24 is a top online casino games website in Northern Europe, well regarded for its selection of sports betting and other online casino games, including poker, which is hosted on the OnGame Network. According to insiders, when the deal takes full effect, Unibet will profit about €13.5 million for the entire Bet24 operation. Through this latest venture, Unibet is also attempting to penetrate the newly regulated Danish market.

 

Upon completion of the deal, Unibet will rebrand Bet24’s online casino games and online casino bonuses under its own name. Any players on the Bet24 platform will be moved within the next couple of months. Despite the upheaval, Unibet has promised to continue to employ about forty-five Bet24 employees by transferring them to the offices in Malta.

 

Bet24 President and CEO Hans-Holger Albrecht commented, “The sale of Bet24 is in line with our focus on our core broadcasting operations. We have developed and expanded our online betting and gaming businesses over the past seven years as the industry has become more and more competitive.”

 

Albrecht went on to say, "Unibet is one of the largest and most established players in the European market and therefore provides an attractive platform for Bet24 customers and for the further development of the business."

 

 

 

 

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