Software Providers Sign on European Operators In Light of New Shift Towards Legalizing Gambling

11/17/2011
By Tommie ClarkGoogle

Now that so many European countries shifting towards legalizing and regulating online gambling activities, many are wondering "What's next"?  While this is clearly an ongoing question, the current answer seems to be that European online gambling operators and choosing software providers as they gear up to enter these new markets.

 

In Spain, the popular and established casino operator CIRSA has recently announced  that it has signed up with Microgaming, the world's largest online gambling software provider.  This is a nice score for Microgaming as CIRSA is currently the leading name is the Spanish online gambling market.  This isn't the first such relationship for Microgaming as it currently is providing online gambling software platforms to operators in France and Italy, countries which have also recently regulated the online gambling market. 

 

Over in Denmark, the group Sportingbet Plc, through its wholly owned subsidiaries, Sportingbet Holdings Limited and Interactive Sports Limited,  which specializes in both online gambling and sports betting has recently announced that it has set out to acquire SHL, Danbook Limited and Scandic Bookmakers, three large Danish online betting operators.  These operators have been active in the unregulated market and most likely will benefit more from forming an alliance with other companies in order to survive in the new market which will be extremely costly to single operators as compared to the unregulated market.

 

Greece's government-owned gambling monopoly OPAP is already being promised special benefits once Greece's online betting market becomes regulated.  It will be able to extend its contract to 2020.  The current contract that it has with online betting software operator Intralot ends in the middle of next year and OPAP in an attempt to avoid being singled out for favoring Intralot, has called for tenders on the contract and they are set to announce their pick by the end of 2011. Greece's government-owned gambling monopoly OPAP is already being promised special benefits once Greece's online betting market becomes regulated.  It will be able to extend its contract to 2020.  The current contract that it has with online betting software operator Intralot ends in the middle of next year and OPAP in an attempt to avoid being singled out for favoring Intralot, has called for tenders on the contract and they are set to announce their pick by the end of 2011. 

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