Quickfire Joins Heads with BetFair

07/08/2014
By Tommie ClarkGoogle
Quickfire is powered by designer and platform giant Microgaming, and this partnership has seen Quickfire, backed by Microgaming, rise among the ranks as a well-known name within the industry. Now Quickfire will be the one business involved in supplying Betfair with its entire range of online casino and mobile gaming options.

In 1999 Betfair was a relatively new concept in the gaming market, but soon enough its unique concept of allowing the customer to be the bookie, as well also providing its own sports book pages, created a company that would take the market by storm. Right now, the business boasts over 1 million members and it is one of the largest online gaming and sports books in the UK. Betfair also serves customers on a global basis where its gaming services span something in the region of 100 countries.

With the new deal in hand with Quickfire; Betfair have now set the mark for growth by introducing Quickfire casino and mobile content to the betfair.com website.

The deal has been favoured by both companies, especially Niki Longmuir, who is the product manager for Betafair’s online gaming. Longmuir stated that Quickfire’s quality content and the sheer volume of that content is most impressive. Furthermore, it was added that the continuous innovation that Quickfire brings to the table is also something that impressed the bigwigs at Betfair.

Betfair has obviously done its research before closing such an important deal. One of the things that was mentioned in the press release that officially announced the new partnership between Quickfire, powered by Microgaming, and Betfair was that the games offered fit the demographic of Betfair’s members, particularly the mobile and tablet gaming experience offered in the complete Quickfire gaming provisions package. That’s mainly due to the well-known fact that Quickfire have been instrumental in releasing some of the most technological mobile gaming in the marketplace today.



At Quickfire’s headquarters the mood concerning the deal is also very upbeat. Quickfire strongly believes their products and services are the best for their clients. The head of Quickfire - Ashley Sandyford-Sykes has clearly stated that Quickfire is the best solution for Betfair and fits in with the company’s needs. Healine slots, mobile-specific games a nd the branded content are all perfect for the kind of broad player base that BetFair has.

Both businesses are confident that this is the beginning of what will be a long standing relationship between the two companies. For Quickfire it is fantastic because they get to expand as a business and extend their prestigious client list with yet another big brand name taking advantage of Quickfire’s modern services. 

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