NetPlay Partners with ITV

05/09/2012
By Pamela PattersonGoogle

NetplayTV, the largest interactive casino games TV company in the UK has announced the signing of a two year contract with ITV to broadcast Jackpot247.com. The program will run four nights a week in a two-hour window. ITV is the largest commercial television network in the United Kingdom.

 

The agreement between the two companies is an extension of Netplay’s strategy to focus on live TV roulette broadcasts on TV, a guaranteed way to acquire new viewers and customers. Netplay is set on the idea that player interaction and loyalty will expand through Jackpot 247's iPhone and iPad applications and the ability to play at mobile online casinos.

 

Charles Butler, CEO of NetPlayTV, stated“We have worked closely with the team at ITV over the last two years to optimize the show, and to sign for a further two years is a significant and exciting development. The format of a dedicated gaming schedule has proved to be a success, and we look forward to working with ITV and seeing the benefits of this renewed relationship going forward.”

 

Butler went on to say, “We are very proud of the significant strategic and commercial progress made over the past year, and the robust results announced today illustrate the strength of the Company’s live TV casino proposition.”

 

Director of Commerce & Ventures at ITV, also commented, “As a key launch partner on ITV’s teleshopping initiative in 2010 we are delighted to renew our relationship with NetPlayTV and their Jackpot 247 product, and we are looking forward to building on the success of our night time output.”

 

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