Expansion of Playtech to Mexico and Latin America

04/13/2012
By Pamela PattersonGoogle

Well-known online gaming software company, Playtech, has come to an agreement with Grupo Caliente, Mexico's largest land-based gaming operator, to be the companies sole provider of online casino games software.  Currently, Grupo Caliente operates over ninety land-based gambling arenas, which include casinos, bingo halls, video lottery terminals, sports betting operations, live greyhound racing and simulcast horse racing across Mexico, Central and South America.

 

Playtech has increasingly attempted to expand its place in the online casino games industry. Through the deal, Playtech will be the exclusive provider of Grupo Caliente’s entire online casino product, including table and slot games. Playtech will also make its own Marvel super hero branded online slots available to Grupo Caliente. Playtech's Information Management Solution technology platform will support the games.

 

Grupo Caliente will manage the casino games online according to Mexican gaming regulations, which also apply to other countries in Latin America. If Grupo Caliente is able to strike deals with other Latin American countries, Playtech will offer its games to them as well as part of the terms.

 

Mor Weizer, Playtech’s Chief Operating Officer, said that the company is happy to partner with Latin America's largest and most respected gaming operator. He stated that it is promising that Playtech and Grupo Caliente will develop a very strong relationship. Weizer continued, "Our work with Caliente is in line with Playtech's strategy of entering new regulated markets and diversifies the company's geographic footprint beyond its European and Asian marketplaces."

 

In response, Eduardo Hernandez, Grupo Caliente’s CEO, said that this venture will provide the company with a state of the art online casino games platform that will deliver the best online casino games experience to their players. He stated, "With our combined expertise and commitment to excellence, we will be able to fully expand into Latin American regulated markets."

 

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