Consideration of Liberalization of Online Casino Games in Portugal

03/28/2012
By Pamela PattersonGoogle

In an effort to decrease a €478 million budget deficit, Portuguese officials may be considering opening online gaming markets to foreign competition. Portugal News Online is reporting that government officials are enticed by the idea of increasing revenue through online casino games and may do so in the near future.

Based on a report distributed in mid-December to the highest officials in the Portuguese government, online casino games licenses could generate about €250 million in 2012. This could stimulate the economy in a new way and be the answer to a deepening economic crisis.

No company is likely more elated by this prospect than Bwin. Currently, Santa Casa de Misericordia de Lisboa has a legal gaming monopoly in Portugal and recently won a court case forcing Bwin to remove all advertising from soccer stadiums, despite their already €4 million sponsorship of the Portuguese National Soccer Team. Opening the online casino games market would give Bwin the in it has been waiting for.

The trend in Europe has been to slowly move toward a liberalization model. With increasing economic turmoil throughout the Euro Zone, it is likely that more countries will embrace this model.

 

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