BWIN Cracks New Sponsorship Deal

02/11/2014
By Tommie ClarkGoogle

but at the same time BWIN who run in conjunction with Party Poker are also just as capable as their competitors at getting their name around. BWIN is one of the largest online casino and gaming companies on the market today.

Unlike PokerStars, which happens to be BWINS online Party Poker business’s main rival, BWIN have a collection of online casino games running alongside its poker enterprise. With its huge reach in the online gaming industry it no wonder we see the name BWIN appear in literally every sport out there from football to extreme sporting events.

The latest sponsorship deals for BWIN has been struck inside the NBA and the NHL. Bwin.party are now official sponsors of the Philadelphia 76ers basketball team helping to promote the poker side of the business as well as the casino and sports book. To add an extra boost in additional sporting markets the business is also proud to sponsor the New Jersey Devils in a deal that will stretch over several years.



What’s amazing about these deals is that this is the first time a pro US sports team have taken on an online gambling business as a sponsor. The exposure is also huge as the Philadelphia and New Jersey populations willing to get their cash in will be happy to play online for a company that sponsors that their team. Furthermore having a sports team endorse the company instills a certain amount of trust in the company.

Away games will also give BWIN.party exposure with a combination of sport and trust once again giving them countrywide exposure especially if these two teams become successful.

Sponsorship is now one of the newest trends in the gambling industry as many of the sporting companies are fine with sporting the names of gambling companies on their stadium walls and team kits. The search for more money to invest in their teams to challenge leagues that increasingly becoming more challenging is something these teams must do, and it seems that gambling companies have the cash to fulfill this need.

For some, there is still an argument that because children and young adults watch the games and the fact that these two age groups are particularly easy to influence that using gambling companies is immoral. There is a fair point here, but there are some teams that see the benefits of these types of deals and in the end they may be left with no other alternative or the team could end up falling behind and sinking. 

Advertising gambling on television in the UK has become more prevalent than ever in recent years, and if you think about it, previous cigarette and alcohol advertising has left a void in some of these teams’ sponsorship options and budgets. Naturally gambling is the next best thing. 
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