Adelson shows Lack of Marketing Vision: Quote: “Ban Online Gambling in the US”

07/16/2013
By Tommie ClarkGoogle
Sheldon Adelson’s damming review of online gambling& rsquo;s effect on the job market in the land based casinos stated in the Forbes Business magazine appeared one sided.
What he hasn’t considered is that the land based casinos don’t market their service as well as the online casinos and it is the lack of marketing vision that puts them one step behind the online gambling industry.

It seems that Aldelson, known to be a powerful lobbyer, is no supporter of online gambling because he says that the industry causes job losses. The point right now is that the country is in need of jobs and not job losses, and that 400,000 jobs could be at risk in the brick and mortar casinos around the US. On the other hand, the tax lost from 400,000 jobs will be more than made up by the taxes and licencing fees paid by the online companies. With that there are a few morale issues at war here.

With Adleson’s comments maybe we should shut down online shopping stores such as Zappos too. They are also responsible for job losses, but in the land based retail market. Even then Zappos still creates jobs and so do the online gambling companies as they expand. Furthermore, jobs have been created to control the online gambling industry, jobs to control the money going through the wires, and jobs for inspectors will be created.

His argument is that in Europe there has been a 20% reduction in visits to land based casinos since the growth of online gambling, but this study has also come at a time that prosperity Europe is… well… unprosperous. Maybe the figures are due to the lack of any solid economy although he has suggested that gambling revenue has been on the increase in Europe.



Maybe this is because the land based casinos are lacking in marketing expertise. The problem really is that the land based casinos don’t give their customers what the online casinos give back. It seems brick and mortar versions are only interested in taking money off their punters and treating only the high rollers with VIP treatment, but online casinos treat all their customers with rewards and gifts throughout their membership, and you don’t need to be a high roller to get the red carpet treatment.

People go to the casino because they want good food, a fun night out, and for the most obvious reason is to have a flutter. That won’t change and could get better with better casino promotions. There is still a call for live gambling, and to replace an online version of gambling with the live version is not the same. Playing at home is an individual or small crowd thing, but going to the casino is a group thing for most. This should still continue, and if anything the casinos will only lose out on a very small segment of the market, and on top of this if they get their marketing right, they will not lose out.

In short, Adleson lacks vision and any knowledge of marketing. If the land based casinos want to compete they have to step up their marketing programs and give up some of that revenue to attract punters plus get into the online business themselves as have the land based retail companies. Right now the online gambling markets offer no deposit bonus codes and that attracts punters, and so would it attract punters if the land based casinos did the same.

The truth is that online gambling is much more attractive than gambling in a live casino because they treat their customers with respect and give a little to gain a little rather than just segregate VIP treatment and just take cash.
 
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