888 and Caesars Sign Deal for US Market

04/24/2012
By Pamela PattersonGoogle

888 Games has partnered with Caesars Interactive Entertainment with the intention of expanding their UK online casino games software licensing agreement to the United States. This is another strategic move made by 888 to position itself should online gaming and top online casinos become legalized in the U.S.  

 

The company has made it clear that if pending online casino games legislation passes in either individual states across the US or by the federal government, 888's independent B2B company, Dragonfish will immediately launch real money poker for American players. Dragonfish is ready to support a few of Caesars' already-established poker brands for the online market.

 

In another effort to move ahead, 888 submitted its application to the Nevada Gaming Control Board for an online casino games license. In 2010, the Nevada Gaming Commission approved the 888 and Caesars business relationship. The partnership between the two businesses began in 2009 and has continued to grow.

 

Brian Mattingley, 888 Deputy Chairman, commented that 888 has looked at the passage of legislation in the US from a very practical position and this partnership reflects that.  It makes Dragonfish a player in the US market. He went on to say that the deal gives the company a strong platform to roll out its cutting edge, turnkey solution to other potential partners once the market opens up.

 

Caesars CEO Mitch Garber cited 888's success in promoting the World Series of Poker brand in the United Kingdom for the last three years and predicting that with current momentum toward federal or state-by-state regulation of online casino games, 888 will be ready to move forward. 

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