Playboy and Microgaming Casino Partnership is Booming

11/14/2013
By Pamela PattersonGoogle
Playboy slot machines and live Playboy girl dealers steamed directly from the casino rooms for online play.

Right now one of the top online casinos with Microgaming products is Red Flush. Last August they released the new Playboy slot machine, and they’ve had plenty of visitors, guessing mainly male, pulling their socks up and dipping their hands into their pockets for a quick - wait for it! - search for their credit card to sign up and get the girls rolling on the reels.

Some of the top online casinos out there that include Lucky247, Jackpot City, Golden Reef, GoWild and Casino Classic are all partaking in the Microgaming platform and have all similarly enjoyed a fruitful relationship knowing their casino games are being backed up by only the best designers with a team of the best marketers in the business.

One of the most remarkable partnerships in the gambling industry we’ve seen Microgaming and Playboy not just for the slot machine, but more importantly the Playboy live online casino rooms.< br />
After filtering though the masses of casino news out there that mostly consists of slots, the one prominent eye catcher this year has been the Playboy live dealer tables found at pretty much every Microgaming casino. Somehow at some point Microgaming’s marketing force came up with an ingenious partnership marketing solution obviously targeted at their male punters as well as maybe a few lady punters that like the idea of gambling with sexy women on their screens.

For Playboy it’s the ideal exposure to increase the sale of its already successful magazine as well as enhance its sophisticated brand name, and for Microgaming it means that its online casino partners will attract more punters.


Growth is the key word here for Playboy, Microgaming and companies such as Red Flush, Jackpot City and Golden Reef casinos. The more punters the online casino sites attract the bigger the site grows and the more the demand will grow for new Microgaming releases. It’s a win and win situation because the punters can always expect something new thanks to their patronage.

Many of these customers will come via Playboy’s knack for advertising quality and its massive media reach on the world. High Hefner launched Playboy in 1953 and has managed to pull in 97% brand awareness not in the USA where the company was born, but 97% global awareness. On its Facebook page alone there are 7.8 million fans! With a few Microgaming mentions on there the exposure for the casinos that use Microgaming is priceless.

Since the launch of the agreement many already knew that sex appeal sells and no more so than in the gambling industry. High end punters love a bit class and that’s exactly what Playboy offers. Roulette and Blackjack with sexy Playboy bunny dealers has given the punters a special 2013 casino bonus. What remains to be seen is how the competition will react to a deal they can only really look upon in as awe-inspiring because that’s exactly what it is!
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