New PricewaterhouseCoopers Gambling Report

01/12/2012
By Tommie ClarkGoogle

The annual PricewaterhouseCoopers gambling report entitled “Global Gaming Outlook: The Casino and Online Gaming Market to 2015” was recently released and quickly drew the attention of the global gaming community.  The report depicts the forecasted development and maturation of the global industry over the coming years.  The report predicts a global rate of growth for the gambling industry of a compound 9.2% from the current global market valued at 117.6 billion USD to 182.8 by 2015. These numbers have strong implications for the global online casino market.

 

The global growth rate, however, paints a slightly deceptive picture.  There is a significant disparity between the individual growth rates in different parts of the world.  While in the U.S., the rate of growth is expected to be no higher than 5%, the forecasted rate of growth in the Asia-Pacific region reaches a whopping 18.3%.  The PricewaterhouseCoopers report is full of predictions that all point at the bulk of gambling revenue migrating eastward over the course of the next 5 years. 

 

The report lists France, Germany, and South Africa as the countries with the three largest casino gaming markets, respectively.  The current value of the gross revenue of South America’s gambling industry is only about 3.2% of the global gambling market, and though the report predicts an 8.1% rate of growth, by 2015 South America will only constitute 3% of the global market (mostly due to the massive growth rate in Asia).

 

The main predictions made in the report can be summed up in three main points.  First and foremost, the industry is growing and growing at an impressive rate.  Secondly, the bulk of the growth will occur in the Asia-Pacific region.  Lastly, any gambling business needs to make arrangements to be ready for the massive changes occurring in the global gambling market. It will be interesting to see how this is reflected among the top online casinos.

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