New Playtech Branded Online Slots

01/18/2012
By Tommie ClarkGoogle

Fortifying its lead in the branded slot game market, Playtech has recently announced the upcoming release of a new branded online slot game.  The new game is to be released in conjunction with Platinum Studios, a major media franchise that owns over 5,600 comic-book characters.  The latest game to be released will use the theme from the New York Times best seller and major Hollywood motion picture “Cowboys & Aliens.”  The release is expected in the summer of 2012 and will be available at Playtech’s top online casinos worldwide.

 

“Cowboys & Aliens” is a genre-mixing story about an alien invasion of an isolated Western town in the 1800’s.  It was originally written and illustrated as a graphic novel by Scott Mitchell Rosenberg in 2006.  Casino reviews say that the Wild West and aliens themes are popular among online gamers.  Playtech is smartly capitalizing on the double popularity.  The Playtech developers will have a rich breadth of material for designing the game’s animations, backgrounds, and bonus games. 

 

This deal is not the first one struck between Playtech and Platinum.  The two companies cooperated on Iron Man themed slots that quickly became very popular.  It should be noted, “Cowboys & Aliens” and both Iron Man movies were directed by Jon Favreau.  Rosenberg, the “Cowboys & Aliens” creator who now serves as CEO of Platinum Studios, said that he is expecting the success of the game to mirror the success of the film (the film grossed over $170,000,000) and is excited abut the idea of people playing “Cowboys & Aliens” at a casino online in their homes.

 

Sagi Harari, the head of content at Playtech, says that “Cowboys & Aliens” will be instantly recognizable due to the film’s massive success.  He added that the comic-book background complemented Playtech’s existing portfolio. 

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