Mobile Online Casino Members are Really Desktop Players!

09/20/2013
By Pamela PattersonGoogle

Recently a web developer decided to take a look at the habits of mobile players, and they came up with some interesting results. If you fancied a bit of light reading, keep going to find out more about how the desktop versus mobile device market and the IOS versus Android market are performing in one online gaming business.  

The research started with a list questions most of which were part of the initial marketing plan for the company doing the research. What is it that attracts mobile casino players to play using their smartphone or through their portable device?

It turns out that most of research suggested that players who play on their mobile phones are specifically looking for quality mobile games such as slot machines or blackjack tables that are easy to play on their mobile device as well as on their desktop. That spells disaster for companies that don’t offer seamless play via portable devices, but it all depends on the type of market that casino is aiming to attract. One thing the research did make clear is that despite the fact that many mobile players’ sign up for sites that offer excellence in mobile gaming they also play regularly from their home PC’s too.

50% Desktop Players and 50% Mobile Device Players

The website that took on the research investigation actually found that fifty-percent of the searches that hit its site were from mobile devices such as tablet and smartphone users. The other fifty-percent come from desktop users meaning the market is on a fairly even par at the moment. Further results showed that desktop players like to play on mobile devices through the same account and vice versa. The result conform that many players will sign up to a casino website because they know that they can play on both their desktop and their mobile.

Android and IOS have an Equal Share

Something else the research found was that IOS’s dominance of the market a few years ago is no longer the case. Android is as popular as IOS devices and growing in popularity. Again the figures in that fifty-percent of mobile users show that the searches are split twenty-five percent android and 25% IOS. There was no mention of how Windows 8 smartphones performed or any evidence that Windows 8 portable devices have any slice of this market.



Two Separate Sites Doesn’t Work

The success of the unmentioned mobile casino distributer has been partly put down to the fact that the site has one web site that can be browsed by all. Basically giving mobile players and desktop players the same information means you can capture both markets.

Mobile Players Behave Slightly Differently

Mobile players tend to make smaller deposits, but they are more profitable in a lot of ways. Once a player signs up for a mobile site they less lightly to browse to another site as they could using their desktop. Again this holds true to the above fact mentioned that mobile players like to play both on their desktop and laptop.

In the end the conclusion has been that affiliates and casino sites should recognise that mobile players are mostly online players looking is if they are just mobile players!
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