Maxymiser and Wagerlogic Join to Improve User Experience

05/12/2012
By Tommie ClarkGoogle

The online casino games specialist, WagerLogic Limited, a subsidiary of CryptoLogic Limited, responsible for licensure of online casino games software and services, has announced a significant partnership with Mazymiser. The companies are joining forces with the goal of increasing registrations and deposits for the InterCasino and VIP Casino top online casino brands and to expand the lifetime value of players.

 

Nick Getley, Head of Acquisition for WagerLogic, stated, “Maxymiser clearly offers the best testing solution on the market and we are confident its approach will give us the insights that we need to optimize our sites for all visitors and international audiences. Testing is not a one-time fix but an evolutionary process and Maxymiser is the right long-term partner to ensure WagerLogic can optimise all its online assets.”

 

In the beginning of the partnership, WagerLogic will utilize Maxymiser’s MaxTEST™ with the intention of serving multiple variants of content and format to site visitors at the same time, while also monitoring and measuring the effects on the rates of conversion and returns.

 

Maxymiser is located in the United States, United Kingdom, Germany and the Ukraine. Wayne Morris, General Manager of the UK branch of the company commented, “There is no place for guess work when it comes to deciding the best design, content and layout combinations to drive conversions on a website. In such a competitive online landscape, operators like WagerLogic understand that sophisticated testing and personalization are critical to providing in-depth insights that inform a long-term and strategic road map for website optimization.”

Share |

Related News:

Latest News:

Subscribe for FREE
Enter your details for EXCLUSIVE No Deposit Casino Bonuses updates sent directly to your email.

Top 10 Online Casinos

Rank Casino Logo Casino Casino Review
1
Slots of Vegas
Play
Review
2
Lucky Red
Play
Review
3
Aladdin's Gold
Play
Review
4
Win A Day
Play
Review
5
Slotland
Play
Review
6
Cool Cat
Play
Review
7
Prism
Play
Review
8
High Noon
Play
Review
9
Sloto' Cash
Play
Review
10
Club World Casino
Play
Review