Ladbrokes Goes Live in South Africa

11/25/2011
By Pamela PattersonGoogle

The international sports-betting enterprise Ladbrokes has begun operating an online gambling site in South Africa via a subsidiary by the name of Kairo.  This is the third such major international corporation to enter the South African bookmaking market.  During the Rugby World Cup this past month, Ladbrokes booked an especially high number of bets, says marketing manager Anli Kotzé.  Since the online bookie has entered the South African market this passed August, there has been a 40% increase in sports bets, 25% more turnover, and a 50% rise in the number of new registered clients.

 

Kotzé suggested that this success is due to the fact that the brand name is a well known brand name, and that the local market had a lot of untapped potential.  The sports betting market in South Africa today is estimated at about 660 million rand.  Ladbrokes is betting on that increasing to 800 million rand by 2013.  The most popular sports in South Africa, and therefore the most highly betted upon, are football (soccer), rugby, cricket, and horse racing.  Golf and tennis are popular as well.

 

Ladbrokes, listed out of London, run their sports betting web software in 24 languages and allow for betting in 17 different currencies.  When Ladbrokes first received license to operate in South Africa in September of 2010, many industry experts laughed at them for entering right AFTER the FIFA World Cup – possibly the most popular sporting event in the world.  However, after a short time in the market, and many rand later, they clear made a wise choice. 

Share |

Related News:

Latest News:

Subscribe for FREE
Enter your details for EXCLUSIVE No Deposit Casino Bonuses updates sent directly to your email.

Top 10 Online Casinos

Rank Casino Logo Casino Casino Review
1
Slots of Vegas
Play
Review
2
Lucky Red
Play
Review
3
Aladdin's Gold
Play
Review
4
Win A Day
Play
Review
5
Slotland
Play
Review
6
Cool Cat
Play
Review
7
Prism
Play
Review
8
High Noon
Play
Review
9
Sloto' Cash
Play
Review
10
Club World Casino
Play
Review