Italy Online Casino Update

08/29/2011
By Pamela PattersonGoogle

 

Only a few years have passed since Italy engaged in limited steps to introduce online gambling focusing primarily on poker tournaments.  This past July, however, licensed Italian casino operators began running online casino gaming.  Starting November, poker cash games are expected to get the green light to go online.  The month of operation thus far has been closely monitored by the authorities.

 

The AAMS (Independent Administration of State Monopolies, or Amministrazione autonoma dei monopoli di Stato in Italian) is the government body that oversees Italian casino gaming.  They have accepted the common industry standard of a 20% tax on gross profits.  If this taxation does not succeed in producing the desired revenue, they may have to employ a turnover taxation system instead. 

 

Online gaming has quickly become very popular in Italy.  Turnover estimates for 2011 are expected to exceed ten billion Euros.  The estimates for next year are expected to double that.  The introduction of online slots next year is expected to further bulge revenues, as well as the entry of foreign operators to the Italian market.

 

One of the major contributors to the quick growth of the market has been the large advertising campaigns.  The online casinos made sure to get advertising rights even before they received the rights to operate the casinos themselves.

 

The online casino software giant Playtech has emerged as one of the leading providers in the Italian market thanks to being the first to comply with AAMS standards.  Playtech licensees are already offering the complete variety of Playtech games and using Playtech management tools.

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