Genting UK Casino Group opt for Playtech

09/15/2014
By Pamela PattersonGoogle
Genting is of the world’s biggest live casino operators most notably known for its high class establishments such as the Crockfords casino in London’s prestigious Mayfair. In fact this is the very casino that poke pro Phil Ivey was spotted at winning a substantial amount of cash that is said to have been courtesy of his ability to read certain cards’ patterns.
Despite the negative attention surrounding the casino over that particular case, this hasn’t stopped the company from moving on to more serious matters; namely who to trust to run their Casino Management System. Who better than Playtech? The company is famous for its TV and land-based gaming solutions as well as mobile and online gaming services.

The deal includes the introduction of the Playtech Casino Management System into Genting casinos. This particular system has been designed in sync with the Playtech subsidiary; Intelligent Gaming. It includes a host of casino management features that includes customer information databases; tremendously useful for market research, table gaming, cash desk operations, and of course where would any respectable casino be without its incentive systems for special VIP bonuses and privileges.

Current operations operating under the helm of Genting include over 41 casino establishments stretching from Scotland to southern England. VIP clubs, private member clubs, purpose built establishments, and more will all benefit from the organized implementation of Playtechs intelligent Casino Management System.

On the online side of gaming, HTML5 gaming and iOS applications will be available via Neon, which is the name of the system Playtech and Intelligent Gaming have produced together to bring seamless management solutions to multi operational casino entities that need an all-in-one online and land based connected system.

Playtech’s bigwigs will be more than happy with the deal as Genting are a huge customer for the group. With Genting’s operations also spreading as far as Asia, a job well done could mean that Playtech have the opportunity to expand its horizons and start to make considerable contribution to the South East Asian market in areas where gambling is permitted. There are also rumours of potential connections within the Macau casino industry!



With an all-round suit of services, Playtech are yet another online software provider that also branches out into live casino provisions as well as other areas of the gambling business. In this case it their diversification strategy that led the company to creating casino management systems. Neon has been the result of their new development ideas, and with Genting on board, this is just a snippet of how successful Playtech has been at changing the direction of their business into other ahead of the gambling industry.

This separates them from their competition such as BarCrest and Next Generation Gaming by providing Playtech with new markets that offer further growth in what is one of the competitive industries in the world; especially when it comes to the online casino market where casino bonus codes and ultimate VIP deals flash through advertising media to grab what is a huge market of casino lovers.
 
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