Continued Changes and Restructuring at Bodog Brand

05/07/2012
By Pamela PattersonGoogle

 

 

Bodog Brand, the international licensing company tied to the online casino games industry, music and various entertainment projects has seen its fair share of changes and challenges in recent months, including the indictment of founder Calvin Ayre. Sources have reported that the top rated online casino games company has let go of seventy employees from its London office. Those close to the decision have deemed it a general restructuring of the company and brand.

 

A Bodog spokesperson said, “In the UK we have undertaken a long period of market analysis and we are now starting to adapt our product to fall in line with those findings. We feel we now have a better understanding of what the UK customer wants and the focus now is on re-structuring our business to be better placed to put that information into practice.”

 

This news comes shortly after reports last month that a business process outsourcing company out of Costa Rica that worked closely with the Bodog brand shut down its operation.

 

A source from Bodog commented, “A Costa Rican based business process outsourcing company (BPO) providing services to the Bodog Brand has expedited its closure after fears it will be wrongly associated with the Bodog.com Indictments. After the brand licensing agreement with the Bodog Brand and Morris Mohawk Gaming was terminated in December 2011, along with ever increasingly restrictive economic conditions in Costa Rica, the BPO had already started to make plans to wind down its operations.”

 

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