Churchill Downs Incorporated Buys Online Poker Magazine Bluff

03/18/2012
By Tommie ClarkGoogle

The operating company of the legendary Churchill Downs Racetrack, home of the Kentucky Derby, has recently acquired Atlanta-based Bluff Media.  Bluff Media owns and operates BLUFF, a poker print magazine, BluffMagazine.com, their popular online poker magazine, the Bluff blog, the Bluff forum, an associated publishing company, and also a magazine for mixed martial arts fans called Fight!  The Bluff website also features a large database of poker players called ThePokerDB.  The database contains info regarding the top players from the top five online poker sites PokerStars, Full Tilt Poker, Ultimate Bet, Bodog, and Absolute Poker.  The players are tracked according to their success in tournaments and ranked accordingly.  Churchill Downs announced the acquisition at the end of trading week last week.

 

Churchill Downs’ purchase of Bluff Media is just one small example of the frenzied activity in the U.S. online casino market since the USDOJ excluded online gambling from the Federal Wire Act.  With legalization seemingly around the corner, Churchill Downs plans on using the popular poker magazine to position themselves for starting their own top usa online casino.

 

Bluff Media does not own or operate any real money casinos; however, their websites to direct players towards top online casinos.  Owning these websites will allow Churchill Downs to grab all that traffic.

 

The senior managers at Bluff Media, Eddy Kleid, Eric Morris, and Jeff Markley, will be staying on board even after the purchase.  Churchill Downs’ management is hoping that their expertise will help optimize Bluff’s online casino reviews and casino guides to promote Churchill Downs future site. 

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