Bwin Becomes Manchester United’s Sponsor

07/30/2012
By Pamela PattersonGoogle
bwin, one of the most well-known and best online casinos, became the official online casino gaming and betting partner of English football team Manchester United. The agreement between the brands will allow bwin to broaden its international sponsorship portfolio.
 
bwin is joining the likes of insurance company AON, Nike and DHL on the team’s sponsorship roster. There’s no official report on how much Bwin is paying for the partnership, but it’s likely in the millions.
 
bwin is taking over Betfair’s position as the team’s official sponsor. Betfair was the team’s main sponsor for three years, after replacing Betfred.
 
As the official gaming and betting partner, bwin can officially use the Manchester United logo in its marketing materials and display its signage around the stadium.
 
After the announcement, Manchester United representatives wrote on their website, “Two giants in the world of sports coming together to start an enthralling partnership. From now on, bwin is Official Online Gaming and Betting Partner of English record-holders Manchester United!”
 
Forbes magazine recently named Manchester United the most valuable team in the world, estimating the worth of the team around $2.23 billion.
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