BetSoft go Into the Poker League with Win Cake

09/13/2013
Pamela PattersonGoogle
BetSoft is one of the online gambling industry’s main suppliers of computer generated software gaming platforms. Just recently it has expanded its horizons to work hand in hand with one of the best poker sites in the online poker market thanks to Win Cake Poker’s innovative decision to choose BetSoft’s software developing expertise to help expand their gaming options.

Gaming software designer BetSoft itself isn’t exactly going directly into poker as such, but rather its name will braded and its games played alongside the virtual poker felt action of Win Cake Poker. Win Cake Poker have been looking at ways to attract more punters to its site as the online poker world right now is one market where the competition is red hot especially with sites such as PokerStars dominating the marketplace. On top of this, there is the threat of Full Tilt Poker’s entrance into the casino market as the site has begun plans into expanding to host a mix of poker games and casino games.

For BetSoft there is also stiff competition out there to think about as MicroGaming have been swooping down on acquisition deals expanding its market reach. MicroGaming is now in touch with the lottery markets, and it has also made a huge deal with PlayBoy that will see the company mix glamour with gaming. The deal is sure to be a huge success as the gambling industry does attract a much larger portion of men than women. Add No Deposit Casino Bonuses on top of this and it is going to be hard for companies such as BetSoft to compete for business without having a more extensive portfolio. Being involved with a poker company is the perfect solution to build that portfolio.

The solution is for BetSoft to get in with the poker side of the market, where currently there are quite a few gambling entities doing the same thing. Gambling websites powered by software developers such as BetSoft have already been doing this for years. Sites such as Ladbrokes and William Hill offer poker services via one of the largest online poker provider’s, iPoker. BetSoft is not really a William Hill or Ladbrokes type outfit, but having its gaming services called upon to move alongside the poker industry is still a big sale for the company as it has worked for the gambling websites themselves.



Win Cake poker will introduce BetSoft’s 3D slot machines as an option for its punters any time soon. On top of this, Win Cake have also signed up to take advantage of BetSoft’s mobile capabilities. That means Win Cake punters will be able to play smartphone versions of BetSoft’s slot machines.

Harry Biring, who is BetSoft’s Marketing boss, has said that for Win Cake the appeal of BetSoft’s 3D slots is something that will help Win Cake as company flourish in the online gaming market, and furthermore this is the start of what he is looking forward to being a fruitful relationship between the two entities.

WinCake’s marketing bigwig was also of similar opinion. He mentioned that BetSoft are a leading developer, and this was something the company took into consideration when they made the decision to expand their gaming collection.
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