Aristocrat Slots Going Online

09/05/2011
By Tommie ClarkGoogle

 

One of America’s top slot manufacturers, Aristocrat Technologies, is taking a gamble on the emerging U.S. online gambling market.  This past spring, a collaborative agreement was signed between Aristocrat Technologies and GameAccount Network, a leading gaming software developer.  The result of that agreement was a platform for Aristocrat’s U.S. clients that provides free table games, skill games, poker, and slots.  The slots that made Aristocrat Technologies famous are going to be the centerpiece of the platform.  Since the platform offers free play, there is not expected to be any regulatory involvement by the USDOJ or any other U.S. government body.

 

GameAccount’s managing director, Dermot F. Smurfit, said that the online free-play games are a good step towards the eventual monetization that will become possible if the U.S. government relaxes its online gambling policies.  The expectation is that the free gaming will serve as a precursor to real-money gaming as it did in Europe.  Since most of GameAccount’s business is focused in Europe, this is a fairly innovative deal for the U.S. market.

 

Aristocrat Technologies’ general manager of online gaming, Gillian Findlay, explained that as online gaming develops, the tastes of online gamblers become more sophisticated and their demands increase.  He went on to explain that due to Aristocrat Technologies’ rich experience in the field of slot development, they can answer for players’ increasingly demanding requirements in the online market.

 

International Game Technologies (IGT) will probably be Aristocrat’s biggest competitor; they have years of experience developing very similar technologies through WagerWorks, a gaming technology development subsidiary of IGT.  IGT has been converting existing land-based slot platforms into online platforms for quite some time.  This will challenge Aristocrat Technologies to bring something new and unique to the playing field. 

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