32Red and Baysound Battle it Out

05/22/2012
By Tommie ClarkGoogle

This week the online casino brand 32Red was successful in winning a trademark dispute with Baysound, LLC - a company based out of California. The two companies battled it out over the use of the 32x.com domain. The 32Red brand is well known in the casino games online industry and has been the recipient of various awards for being a top rated online casino.

 

The details of the trademark issue related to Baysound LLC’s operation of an e-gaming affiliate portal that lead some players and visitors to the website to look negatively on the 32Red brand. This dispute was similar to one with the top online casino brand, William Hill, over the 32 Vegas and 32V domain names that infringed upon the company’s European Community Registered Trade Marks.

 

The dispute was taken to the World Intellectual Property Organization. An official there commented, “It is unlikely that the Respondent, being involved in the online gaming industry and with casino gaming affiliates, was not aware of www.32red.com as an online gaming website in 2006 and that the choice of ‘32x’ was merely coincidental.”

 

The official continued, “The Panel’s view is that the Respondent intentionally acquired the Domain Name to attract, for commercial gain, Internet users to the Respondent’s website by creating a likelihood of confusion with the Complainant’s trade mark as to the source of the Respondent’s website and the gaming services provided therein.”

 

The World Intellectual Property Organization ruled in favor of 32Red and instructed Baysound LLC to transfer the 32x.com domain to 32Red subsidiary, Trafalgar Media Ltd.

 

Micrograming software powers the 32Red casino and it has been awarded Casinomeister’s “Casino of the Decade” title. The company is an eCogra Safe & Fair online casino operator and has its license from the Government of Gibraltar.

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